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Sometimes you just have to hit them with the Jimmy Neutron when they least expect it.

In today’s edition:

• Honestly bullish news for NFTs

• Lots minting in the Top 25 today

• 4 new drops

Links for the Top 25 drops are HERE.

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Honestly bullish news for NFTs

A time traveler returns from the year 2025 and informs you that NFTs came back in a big way.

“Amazing”, you respond, “We’ve reached mass adoption at last! Normies around the globe have finally learned how to use metamask.”

not exactly, he says

—

O Dearly Beloved, the truth is there’s more than one path to reaching NFT Mania (the sequel).

First, obviously, there’s mass adoption, which can come from new users enjoying onchain apps across gaming, entertainment or whatever else creators come up with.

Each new innovation brings us one step closer to that, but it’s a windy and unpredictable road.

And yet Dear Readers, there’s another, perhaps simpler, path:

crypto nerds getting rich

This seems obvious to me, and very relevant given that we find ourselves on the eve of maybe another crypto bull market (Bitcoin is up ~30% this month).

But not everyone seems to agree. In fact, some actually believe a crypto bull run would be bad for NFTs.

Take, for example, this tweet by a well-known CT provocateur:

First reaction: the word “historical” is doing a lot of heavy lifting here.

This tweet makes it sound like we’re relying on a 100-year dataset stretching back to that time post-war crypto gains crushed NFT floors back in the 1950s.

In reality, we basically have a sample size of 1, which is the brief period in 2021 when NFTs were active during a crypto bull run (not counting 2017 since the market was barely established).

And anyway, even if we do look at 2021, the data doesn’t show an inverse relationship at all.

The first “run” happened between September 2020 and April 2021, when Bitcoin went ballistic from $10k to $50k.

And while there weren’t a ton of NFTs around during that time, we know that Cryptopunks went from 2 ETH to 20 ETH in those same months. In other words, a quick 10x.

Then there was a second wave between the months of June and October 2021, where Bitcoin again went from $28k back to around $60k.

Another amazing run.

And in this second wave, Punks did another 8x from about 15 ETH to 120 ETH.

Plus this time we also had Bored Ape Yacht Club, which went from 2 ETH to around 38 ETH in those same months.

Is this supposed to make me bearish? Because it’s kinda doing the opposite.

Ok, what if maybe they mean an inverse relationship for daily prices? As in, short-term ETH pumps lead to immediate declines in NFT floor prices. Does that change things?

Not really – here’s Punk9059 crunching the numbers back in 2022 and finding 0 correlation between daily prices and floors.

So what really happens to NFTs during a bull run?

No need to overcomplicate it.

When crypto people get rich, they’ll spend more monopoly money on crypto stuff.

We’re talking about affluent early-tech-adopter blockchain enthusiasts who don’t go outside, the ideal target audience for NFTs.

Make them wealthy again and:

They’ll want to find ways to flaunt that wealth, using what they know best - the blockchain.

They’ll want to be Patrons of the arts.

They’ll want to play high-stakes games with friends.

They’ll want to have fun onchain in weird ways.

And there will be a long line of creators willing to give them what they’re looking for.

Ironically, this will attract new users. The truth is most NFT collectors today settled in this new land only after first being attracted to rising crypto prices.

The best marketing strategy isn’t a new ERC standard or clever mint mechanics, it’s Number Go Up.

And we might see this happen again soon (or not, I’m just a floating AI-generated head writing an email).

NOTE: These drops are lightly curated. Our only requirement is that they have recognizable founders. As usual, DYOR. To learn more go here.

Maison Margiela Numbers

You thought the luxury fashion NFT wave was over? Think again.

Just three weeks after Moncler’s debut, it’s French fashion house Margiela’s turn, the muse of many a modern rap song.

The drop features an open, gamified free mint (short game explanation here) for 24 soulbound digits (0 through 23), each with its own supply (0 having the highest and 23 the lowest supply).

The game started on Monday and ends once 100 people have minted all 24 digits. They will then progress to the next stage of the experience.

I like this open and accessible bingo-like mint, a stark contrast to the exclusive, high-priced mints typically associated with such brands, so I’ve…

✨ Added to Top 25 ✨

NORTH STAR by Jake Fried

Jake Fried’s museum-grade psychedelic animations get a contract upgrade in NORTH STAR, a collaboration with development studio Transient Labs.

This limited set of 100 editions uses Transient’s Doppelgänger contract, first introduced in May (wrote about that here), allowing for multiple artworks to coexist on one token. It’ll start with 15 different options, with plans to expand to 120 over time.

Fried’s a popular artist in and outside of the NFT space, and this drop’s pricing makes sense to me, so I’ve…

✨ Added to Top 25 ✨

ALGO BRO by XCOPY

One of the most influential NFT artists ever is gearing up for his first major solo release since closing out his SuperRare set in February. And now he’s taking the contract reins, minting on Manifold.

Perhaps what’s most interesting about these 42 editions is:

1. They’re fully onchain XCOPY artworks (a rare species)

2. It looks like he used ChatGPT at some point in making these (curious)

3. According to his website, it’s the debut piece for a whole new FRESH HELL collection (exciting)

Although this is a fully token-gated mint for existing XCOPY holders (no public), it has all the makings of a banger, so I’ve…

✨ Added to Top 25 ✨